Seasoned consultant providing marketing expertise for short-term projects. Primarily have worked with former employer, McDonald's Corporation, on a range of global menu development projects (pipeline, strategy, supplier management, training materials), as well as provided assistance in compilation of brand strategy book being published by Full Surge marketing and brand strategy consulting firm later in 2018. Also have experience with non-profit strategy development and execution.

Primarily responsible for developing and delivering key business reports and analytics to McDonald's senior management to enhance understanding of business trends and for use in investor reporting. Also led all company pricing-related activities, created promotion analysis tool, and was key contributor to creation of multi-country consumer lifestyle segmentation study which drove deeper understanding of visit behavior and resulted in more targeted marketing programs.

Led service teams for key clients such as Keebler/Kellogg's, Con-Agra, Aurora Foods, Dairy Management, Inc., and International Dairy Food Association. Utilized both scanner and panel data information to address critical business issues.

Had direct senior management call responsibility with key fountain business partners in the Chicago area such as Portillo's, Steak 'n Shake, and Bob Evans Restaurants, as well as several regional convenience store chains. Key activities included the creation of client-focused marketing plans aligned to Coca-Cola brand and channel strategies, presentation of research results and industry information at client meetings, and managing the creative process for customized promotions.

Managed P&L for key cracker brands, including the two most profitable brands in the cookie/cracker portfolio (Town House and Graham Selects). Gained senior management approval to aggressive restage plan to improve market viability of Keebler Sandwich Crackers. Led development of line extensions, from concept to first production stages, gaining extensive direct experience in package design, launch support development, and food technology.

Led development of Salon Selectives Botanical Blends initiative for company’s most profitable brand. Managed brand’s $25 million media budget and gained extensive experience in development of creative strategy, media principles, and powerful launch advertising campaign. Also led cross-functional team in national Suave Baby Care launch, including development of workshop training sessions for 400+ salespeople and management of creative efforts for maternity ward sampling and direct mail program.

Brand management intern