Enabling brands to identify and realize their growth potential by unlocking consumer-centricity. Lead in agile/sprint environments, across multidisciplinary teams, and in the context of M&A transactions. Focus areas: re-staging brand purpose & vision, developing brand positioning, defining consumer focus, dimensionalizing brand architecture, conducting portfolio rationalization, building innovation pipeline, & creating resonant brand messaging.

Examine the consumer drivers, values, attitudes, beliefs, and behaviors that define and shape cultural & societal norms and assess their impact on brand consumption habits & marketing strategy.

Responsible for identifying consumer-centric growth opportunities, translating these into key brand strategies, and developing portfolio wide integrated communications & innovation for some of the biggest brands in the world, including Bud Light & Budweiser.

Selected to join Huffington Post’s signature editorial lineup, featured on Business & Media verticals.

Delivered actionable insights that directly influenced brand positioning, product design, and integrated media campaigns for Baking, Snacks, Meals $bn+ brands: Pillsbury, Totinos, Chex Mix, Green Giant. Translated business questions into critical objectives, defined & analyzed consumer metrics and developed new product innovations in the baked goods segment that unlocked $50m+ growth.

Led the design, execution, measurement, synthesis & delivery of strategic quant & qual consumer learning to inform integrated marketing & digital campaigns for Personal Care & Food $bn+ brands: Dove, Vaseline, Suave, Ben & Jerry’s, Hellmann’s.