HAMPTONS LANE, New York, NY – recently acquired by Try The World 05/2016 – Present Artisan foods and kitchen tools for the serious home-chef Director of Product & Marketing • Marketing: Identified strategic and affiliate partnerships and negotiated deals and barters with brand partners for zero cost saving tens of thousands of marketing dollars. (eg. Sweepstakes and email barters). Tracked digital campaign metrics using Google Analytics, Hootsuite and MailChimp Analytics. • Branding: Unified

• Managing complete end to end business partnerships including identifying designers & retailers online and offline, contract negotiation, revenue management and optimization for the online fine jewelry marketplace.
• Developing strategic marketing initiatives with complementary brands, online and offline.
• Digital strategy, Email, and paid media campaigns including SEO, Retargeting, Social Media campaigns
• Worked with marketing and PR agencies to create content and maintain Brand voice

•Led three-member team for planning and execution of all omni-channel marketing activities across India for the brand with turnover of INR 1Bn and >50% growth in POS
E-commerce and digital
•Led the development and launch of the brand’s exclusive e-commerce portal for India (FrenchConnection.in)
•Oversee the digital site experience including user experience, mobile, site editorial content and promotional messaging
•Media buying along with designing email, digital and social marketing campaig

Brand partnerships and licensing
oEvaluated over ten brands through visits to brand headquarters across Italy, Spain, France and Germany and conducted joint market visits across India to identify potential locations, target customers and assess competition
oMember of commercial negotiations team that determined business model for each partnership (i.e. JV, franchise, license)
oIntegral member of team that launched Brooks Brothers, Iconix, Thomas Pink, Steve Madden and Kenneth Cole in India