Lead strategic partnerships and strategic initiatives for the company’s U.S. Media and Marketing Cloud businesses. Partner with internal business leaders to define requirements and assess customer demand. Oversee internal approval process, including privacy, security, finance, and legal reviews. Lead partnership process from proposal through negotiation, deal execution and management.

Responsible for strategic initiatives and strategic partnerships for Verve's location-based mobile advertising business. Launched and led Verve's mobile application platform business.

Led an advisory firm specializing in growth strategy, M&A advisory, business plans, marketing and strategic partnerships.
? Developed a financial model and leveraged analytical skills to source acquisition targets for a new online content business for a media company; the company successfully secured $10M in new funding and launched the new business.
? Headed a successful new product launch from business plan to roll out.

Led strategic planning, corporate development, strategic partnerships, and new growth initiatives for the advertising business.
- Evaluated M&A opportunities, developed and executed M&A integration plans for key acquisitions.
? Managed a joint venture with TMZ, identified, led, and negotiated the largest video advertising technology and inventory partnership with Hulu; led similar transactions with Verizon and Time Warner Cable

Led marketing for the consumer wireless brand, Cricket, including brand advertising, market research, and local marketing.
? Responsible for $20M marketing budget, including television, radio, print, online and direct mail campaigns.
? Developed marketing strategy for the consumer brand, Cricket
? Developed business plans for new products including text messaging, ringtones, and new price plans. Defined, launched and evaluated new product trials.

Strategy consultant on various projects.
Identified major cost drivers and business models for the local services division of a large telecommunications company and benchmarked client practices against competitors.

Developed a strategy for managing a key supplier for a large telecommunications client, focused on creating leverage to reduce costs and improve supplier relationship.

• Assessed potential new markets for a large telecommunications client.
• Analyzed the modem industry for a large modem producer and identified opportunities and threats.
• Prepared a strategic plan for a beverage packaging firm.