•Consulted as Project Manager on Company’s Non-GMO initiative. Analyzed competitive environment relating to Non-GMO and organic marketing claims, identified options and necessary steps for implementation, and provided management with the needed feasibility and financial assessment for conversion amid fluctuating federal and state regulations.
•Utilized strong track record of project leadership, provided project oversight, and worked closely with marketing, procurement, and suppliers throughout.

•Responsible for leading the development and execution of all B2B marketing strategies. Identified trends, analyzed existing business challenges and competitive environment, developed strategies, progressed new products, formulated and executed all marketing materials and sales support, and provided C-level advisory support.
•Completely revamped digital strategy with new website for improved customer connections and initiated customer e-newsletter program with quality content and relevance.

•Rapid design to launch. Led consumer insight research, concept development, validation, commercialization, and marketing on several new product launches. Directed cross-functional team on Chipita’s successful 7Day Croissant into the highly competitive US snack market as well as other Nonni's line extensions. Conducted research (BASES), qualitative, and flavor and sensory analysis, developed quantitative models for all launch plans, and managed all aspects of introductions.

•Identified sizable new product opportunities through consumer insight and analysis. Successfully led teams through concept, optimization, validation, and commercialization including product position, naming, overall communication strategy, and packaging optimization. Developed launch scenarios and go-to market strategies.
•Directed division-wide innovative productivity initiatives, receiving award in recognition of achievements.

•Managed the Stove Top Stuffing business by leading all aspects of business including marketing strategies and programming, financial plans, sales communications, and execution. Supervised two direct reports and managed cross-functional teams including sales, finance, R&D, market research, operations, and packaging.
•For Dinners, managed Kraft Deluxe and regenerated growth via new advertising and more efficient trade, receiving a Kraft Foods ABCD Award for extraordinary efforts.