Functional Skills
Product Strategy
Business Planning
Market Research
Go-to-market Strategy
Digital Marketing / Advertising
Sector Experience
Media & Entertainment
Telecom
Business Services
Technology
11
hours
Avg Response Time
29
years
Years of Experience
5/21
Member Since
Experience
Self
Management Consulting
Independent Consultant
Prepare client reports on a contract basis on a variety of topics relating to corporate strategy, marketing and brand positioning, consumer services, digital home, gaming, advertising, and social networking.
Rhee Gold Companies
Corporate Strategy & Development
Vice President of Strategy and Marketing
Built a category killing, web-based, multimedia enterprise for global launch. Developed partner ecosystem; directed web development strategy, branding, positioning, segmentation, marketing, email, collateral, and contracts. Directed new product development initiatives in several new product lines. Created social media campaigns that drove >900% growth.
Juniper Networks
Product Management / Strategy
Director of Marketing and Partner Development
Created and evangelized strategic business-level initiatives and campaigns for advertising and broadband services with a focus on monetization. Developed ecosystem of strategic partners, created solution branding and supporting marketing materials, including briefs, presentations, global sales training. Launched $72B addressable advertising solution.
Broadband Services Forum
Corporate Strategy & Development
Vice President, Marketing; Board of Directors
Spearheaded industry-wide initiatives on next-gen business models and strategies, developed and executed the BSF’s strategic marketing plan, refocused its organizational mission, and doubled membership. Led BSF Marketing Committee. Represented the BSF as a speaker at multiple major industry conferences and events worldwide. Authored several industry white papers.
Nortel
Marketing
Director of Marketing & Business Development
Drove cross-functional ecosystem launch team and coordinated broadband media partnerships. Identified new premium revenue services, built investment prioritization model, drove recommended solutions through the development cycle, and led consultative lead customer sales engagements.
Nortel
Marketing
Senior Manager, Marketing
Opened new markets for multiple new broadband and Internet products, with particular expertise in high-profile, next generation new product and solution launches. Ceated brand strategy, launched new solutions, delivered strategic positioning, collateral, presentations, press releases, analyst presentations, executive briefings, sales training, and events presence. Tripled revenue for assigned product and delivered #1 share in target market. Managed marketing team.
Nortel
Product Management / Strategy
Strategic Planner
Provided extensive business planning, analysis, and management recommendations in several market segments.
Price Waterhouse
Management Consulting
Senior Consultant
Management consulting for clients in the telecommunications, retail, pharmaceuticals, and energy industries. Earned top performance rating.
Morgan, Brown & Joy
Legal
Paralegal
Performed array of paralegal duties for multiple high value cases.