Founded broad-based, award-winning marketing consultancy that offers a range of services including strategy, branding, innovation, project management, and marketing communications. Developed diverse client base consisting of Fortune 50 corporations, small to medium sized businesses, higher education institutions, non-profits, city government, and high-profile individuals. Clients include Frito-Lay, Johnson & Johnson Vision Care, BNSF Railway, and Southern Methodist University.

Held various marketing assignments across two divisions (Pepsi-Cola and Frito-Lay) over 10-year span, with promotion to director level. Spearheaded concept development and product launch of Tostitos Scoops. Led post-acquisition team and strategy to integrate Cracker Jack into Frito-Lay portfolio, doubling the business in one year. Developed analytical insight, strategic marketing plans, and go-to-market strategies with fluidity across strategic, creative, and operational marketing roles.

Developed and managed consumer promotions, advertising and media campaigns, product improvements, and merchandising plans for Post cereal brands that reversed distribution, penetration, and share declines.

Provided internal consulting of computer software technologies to business partners. Developed system design strategies and created computer programs to drive business results. Taught several computer training courses.