Functional Skills
Product Strategy
Digital Marketing / Advertising
Pricing Strategy
Strategy Development
Brand Strategy
39
years
Years of Experience
11/16
Member Since
Experience
Triumph Revenue Advisors
Management Consulting
Managing Principal
Founded consulting firm for small to medium sized restaurant/retail chains with the goal of delivering fresh marketing sales generating insights and programs while aligning the business strategy, brand/culture, customer engagement, and management direction. I work with investors and the C-level team to provide collaborative leadership at both strategic and tactical levels as needed.
Au Bon Pain
Marketing
Senior Vice President, Markting
Directed all marketing, communications, research, vendor relationships, and brand positioning for company ($285 million) turnaround leading to 47% AUV growth in five years and a 10% increase in guest frequency and 75% improvement in customer satisfaction in one year.
Sodexho Food Service
Corporate Strategy & Development
Vice President, Marketing and Product Development
Guided all marketing and menu development for $450 million, 3500 site B2B Education Division. Generated company leading sales growth and drove purchasing savings through tightly focused segmentation and positioning.
Cracker Barrel Old Country Store
Marketing
Vice President, Marketing
Led all marketing and product (menu) development for 350 unit, $1.3 billion dollar chain. Responsible for creating and supporting (strategy, research, communications) effective regional expansion rate of 15% per year.. Led effort to refresh the business strategy and brand personality.to deliver profitable expansion.
Various
Marketing
Sr Director to Vice President
Played major marketing roles starting with quick service Pizza Hut (Sr. Director, National Marketing) and Shakey's Pizza (Vice President Marketing and Product Development) to family dining Baker's Square (Vice President Marketing and Product Development). Primary responsibilities included franchise relationships, same-store sales growth.