Marketing. On Demand. MOD is a marketing consulting company catering to today’s modern day entrepreneur. Designed with your agile startup needs in mind, we understand flexibility is essential to your success. So, we will work with you on your time: anywhere, anytime, any place. Delivering marketing and branding solutions, on demand.

o Reported directly to the CEO, working alongside the executive leadership team to continuously develop H2OPlus.com, the brand's flagship store, as a key strategic channel for the business, helping to grow brand awareness as well as secure their global position in premium skincare
o Managed the H2OPlus.com website platform (ShopifyPlus) and all key conversion funnel touch points

o Global brand marketing consultant reported directly to the President of Buxom & Bare Minerals with two direct reports to lead cross functional teams to develop innovative and cohesive marketing launch strategies for entire 2022 & 2023 product portfolio (core, limited edition, sampling, & kits)
o Collaborated with NPD teams on product concepts & positioning as well as design & copy development for the primary and secondary packaging

o Reported directly to the CEO & founder, responsible for overseeing the D2C and wholesale planning, development and execution of all marketing and advertising initiatives for both ZENTS, a luxury bath, body, and fragrance line and ANTARA ORGANICS, a luxury full spectrum CBD topical & tincture line

o Responsible for providing all digital marketing support for both B2B Amyris and Aprinnova on both new and past clean, sustainable, and ethically sourced plant-based ingredient launches
o Conducted a comprehensive clean beauty competitive analysis for the President of B2C Rose Inc the newest clean, sustainable makeup and skincare line collaboration with Rosie Huntington-Whitely to build brand positioning, messaging, & identity in the pre-launch stage

o Reported directly to the CEO & COO co-founders was tasked to establish the marketing strategy for two owned CBD brands, Apra & SmartLeef, as well as for the white label & private label businesses
o Collaborated cross-functionally as a member of the Executive Leadership Team assisting to drive the overall strategy, goals, and direction for the company's future growth initiatives
o Managed and oversaw the hiring and recruitment process of multiple new team members to build out the department

LAURA MERCIER - Global Marketing Director
o Responsible for the brand’s 2 year rolling NPD calendar for skincare, primer, holiday, retailer exclusives, and our LMOCF program
BUXOM COSMETICS - Global Brand Manager
o Collaborate with NPD teams on product concepts & positioning as well as manage three freelancers in design & copy development for the primary and secondary packaging across 70+ projects