Principal, Chief Strategy Officer
Branding, marketing , positioning , CX strategy, direct marketing, sales enablement, social and digital media campaigns that transform brands and generate incremental results. Achievements include increasing revenue by 600% , sales by 200%, and 3000% ROI from a single campaign. Clients served include Xerox, Sony, American Express, Travelers, Florida Power and Light, Globe Life, Fisher Investments, HCA/Columbia, ClinOne, a SaaS clinical trial platform, etc.

Created new brand positioning, iconology, and marketing strategies for leading Wall Street equity research firm. Increased presence on social media, secured interviews for CEO with WSJ, NYT, Barron's and Fox Business News, and more. Created new website design and content, and helped set up a new e-commerce program and triggered, automated marketing programs using ActOn and Microsoft Dynamics 365.

Started as strategic consultant leading marketing efforts and brought on as Head of Marketing. Conducted market research, created new messaging and positioning, built new website content and interactive features, created and executed email and SEO marketing strategies. Increased SERP from page 13 to page 1 in weeks, and helped double sales in 12 months. Company is now named Innovatus Imaging.

Hired as CMO to help improve marketing programs and brand presence in SaaS martech space, lead relationships with analysts such as Gartner, PR efforts securing media interviews for CEO, and develop sales enablement tools and programs.

Operated consulting practice serving Global 1000 companies with marketing strategy, staff training, content marketing development, direct marketing execution; built speaking business around book written in 2003, Big Business Marketing for Small Business Budget for McGraw-Hill.

CMO for a direct marketing agency. Created and executed highly successful marketing programs, lead sales and account management team to record training revenue, trained staff in selling and ABM strategies and tactics, and developed agency model within a direct marketing print company.