Sector Experience

Travel & Hospitality
Media & Entertainment
Business Services
11
years

Years of Experience

5/20

Member Since

Experience

 
Hilton Marketing
Senior Manager, Media Effectiveness Analytics & Insights
01/2020 - Present
Lead the newly-created Media Effectiveness Analytics team, focused on testing and optimization efforts aimed at driving customer and revenue growth through digital media.
Hilton Marketing
Manager, Media Strategy Analytics & Insights
03/2018 - 01/2020
Engagement manager for Hilton's internal analytics consulting group, focused on marketing & media strategy.
Hilton Corporate Strategy & Development
Senior Analyst, Digital Strategy Analytics & Insights
12/2016 - 03/2018
Engagement manager for Hilton's internal analytics consulting group, focused on digital product strategy.
NorthStar Solutions Group Management Consulting
Consultant
01/2016 - 12/2016
Consultant focused on driving data and analytical literacy in brand marketing organizations.
comScore Marketing
Client Insights Analyst
02/2015 - 01/2016
Analyzed large sets of digital campaign data and uncovered actionable insights; helped advertising agency clients optimize multi-platform digital advertising campaigns through campaign performance monitoring tools, custom research projects and online surveys.
comScore Operations
Sales Operations Analyst
07/2013 - 01/2015
Primary liaison between the Sales, Client Service, Accounting and Legal departments; resolved issues between groups to ensure timely execution of both internal and external deliverables.