Consumer Insights consulting for CPG companies in food, home improvement, and office supplies. Extensive experience in designing, executing and analyzing a wide variety of qualitative and quantitative research studies, including, online communities, new product development (from concept to launch), packaging design, attitude and usage, shopper insights, advisory panels, positioning, and claims. Excel at synthesizing insights to drive impact and strategy.

Provide consumer insight expertise and guidance to a variety of business teams at General Mills, including iconic brands like, Betty Crocker, Pillsbury, and Nature Valley. Work collaboratively with the cross-functional team to define research objectives, develop a plan to meet those objectives, oversee execution of research, identify insights and implications based on the learning, and communicate to team and senior leaders.

Provide insights on merchandising effectiveness of trade spending, participate in building the trade strategy, and prepare analysis for financial tracking. Work closely with the brand group in preparing business plans and operating targets for the Snacks Division.

Coordinate and complete monthly financial closes, annual budget process and long-range plan information for the Yoplait Division. Provide financial support to the new products team. Coordinate with Corporate for quarterly estimates, annual budgets, and working capital tracking.

Served as an advisor to factory management in the areas of planning, cost control, unit cost and trend analysis. Generated recommendations for improvements in attaining profitability goals. Analyzed and presented financial results to leadership.

Developed client relationships and worked directly with client personnel to effectively plan and complete audit engagements. Coached and trained staff, re-engineered the audit process to focus on high risk and critical areas, identified and provided recommendations to client management on business and internal control related issues, analyzed financial statements, and prepared auditors report.