Advise Bain technology clients on Growth and Go-To-Market strategies in the PaaS, SaaS, mobility, vertical software space
Lead and implement transformation programs from building individual capabilities to corporate transformations

Publicly traded (NASDAQ SWIR), $800M revenue Internet of Things (IoT), wireless cellular modules, MVNO, Operations Cloud, Enterprise Networking company
• Built a $200M recurring revenue PaaS / SaaS business in 18 months for the industrial / manufacturing, vehicles / transportation / logistics, energy verticals
• Led the transformation of the company from a hardware-only to a services model (SaaS / PaaS), changed Operating Model, reduced costs by $50M, grew recurring revenues 50%, and total revenue 33%
• Collaborated with business unit and technology leaders e.g. in Enterprise Networking BU to develop and implement revenue and go-to-market strategies increasing revenue by 15-25%

Creating winning strategies including building best-in-class brand, product & Go-to-Market capabilities
• Evolving GTM model e.g. attach points to the customer journey
• Market, customer, channel insights through data & analytics
• Commercial due diligence & post merger integrations
• Financial modelling, valuations

Drove category growth strategies (footwear and apparel) and built operational capabilities; reported directly to GM Europe ($6B in revenues)

Responsible for maintaining and growing Nike retail network.(+10% p.a.)
Developed new franchise business model
Led evolution of shop-in-shop business for 800 shops
Drove innovation around new store formats based on ground-breaking consumer insights

Lived the start-up to $350M IPO company journey
Led a large operations function for service provider (team of 50+)

Helped Fortune 100 companies with strategic decisions; focused on consumer products companies eg. food & beverage, beauty care, media & entertainment