Functional Skills
Go-to-market Strategy
Content Marketing
Growth Strategy
Organizational Culture
Brand Strategy
Sector Experience
Healthcare
Financial Services
Business Services
Technology
Life Sciences & Pharma
32
minutes
Avg Response Time
1
jobs
Jobs Completed
2
hours
Total Hours Logged
24
years
Years of Experience
Fortune 500
Experience
Brand New Purpose LLC
Marketing
CEO + Co-Founder
Brand / Marketing Clients: AIG, Alltel, American Express, AOL, Apple, Apollo Education Group, AT&T, Autodesk, Avaya, Avis, BEA, Charles Schwab, Chevron, Cisco, Citibank, Compaq, Discovery Channel, Disneymobile, eBay, Ernst & Young, Ford, GM, Google, HP Enterprise, IBM, Jaguar, Johnson & Johnson, Kaiser, Kraft, Lever, McKesson, Merck, Merrill Lynch, Motorola, NCR, Reader’s Digest, Safeway, Shell, Siemens, Sprint Wireless, Sutter Health, 3Com, Verizon, Virgin Mobile, VISA, Vodafone, Wells Fargo.
International Brand Marketing Consultant
Marketing
International Brand + Marketing Consultant
Fortune 500 Clients:
- Apollo Education Group: Consulted for Chief Innovation Officer and team.
- Autodesk, Location Based Services: Repositioned division for new opportunities in mobile market.
- Charles Schwab: Repositioned largest independent life insurance brokerage for large-scale ecommerce.
- Check Point Software: Created first global branding system leading to post-IPO $2b+ value.
- Kaiser Permanente, Health Communications: Restructured department.
- Apollo Education Group: Consulted for Chief Innovation Officer and team.
- Autodesk, Location Based Services: Repositioned division for new opportunities in mobile market.
- Charles Schwab: Repositioned largest independent life insurance brokerage for large-scale ecommerce.
- Check Point Software: Created first global branding system leading to post-IPO $2b+ value.
- Kaiser Permanente, Health Communications: Restructured department.
Interim Marketing Executive
Marketing
Interim Marketing Executive
Silicon Valley Start Ups:
- Motiva, CMO: Renamed and repositioned sales motivation company. Acquired by Pfizer.
- SF Interactive, CSO: Advised CEO and key clients of agency. Bought by Butler Stern Shine.
- Claria, Executive Creative Director: Renamed and repositioned company. Microsoft offered $500m.
- Quote.com, VP Marketing: Repositioned and marketed fintech company. Acquired for $78m by Lycos.
- OpenGrid, VP Marketing: Repositioned mobile company. Assets bought by Microsoft for $300m.
- Motiva, CMO: Renamed and repositioned sales motivation company. Acquired by Pfizer.
- SF Interactive, CSO: Advised CEO and key clients of agency. Bought by Butler Stern Shine.
- Claria, Executive Creative Director: Renamed and repositioned company. Microsoft offered $500m.
- Quote.com, VP Marketing: Repositioned and marketed fintech company. Acquired for $78m by Lycos.
- OpenGrid, VP Marketing: Repositioned mobile company. Assets bought by Microsoft for $300m.
Hewlett Packard Enterprise Inc.
Corporate Strategy & Development
Consulting Chief Marketing Officer
Hired to identify white space opportunities and then employ practical, high speed, value-oriented digital transformation and organizational development strategies. Created new Cloud go-to-market approach to leapfrog competition. Based on recommendations, all Sales units consolidated into one Global Sales unit, and SimpliVity, Cloud software start-up, was bought for $670m to effect value-added solution selling to work with clients on their digital transformations into value creation.
McKesson
Management Consulting
Interim Chief Marketing Officer
Repositioned Health Mart, $9b community pharmacy chain, US’s 5th largest, as Champions of Community Care. Upped revenues by $1.5b and net new customer acquisition 300%+.