Sector Experience
Manufacturing
Business Services
Technology
Consumer Goods
Life Sciences & Pharma
Languages
German
Spanish
French
Italian
39
years
Years of Experience
12/15
Member Since
Fortune 500
Experience
Blue Iceberg
Management Consulting
Partner
Lead digital strategy engagements and marketing and business development for Blue Iceberg. Help non-US technology companies to launch their businesses in the US market.
S4M USA
Start-Up
General Manager
• Delivered general management, marketing, business development, hiring, and agency selection oversight for US subsidiary of S4M, global provider of a SaaS mobile ad attribution platform. S4M's technology enables advertisers and agencies to monitor and optimize their mobile ad campaigns with a highly accurate end-to-end solution specifically developed for mobile.
Blue Iceberg Interactive
Management Consulting
Co-Founder, Chief Strategist, Chief Marketing Officer
Founder of a boutique digital agency providing provide digital strategy, web development and digital marketing. Served as strategy lead on client engagements.
Yates Furniture Systems
Marketing
Vice President, Marketing and Sales
Executed management buyout from family investors; restructured company, rationalizing product lines and reducing fixed overheads by 65%. Built national sales force and created all marketing programs and materials from concept to execution. Launched award-winning yatesfurniture.com website in 1995-96.
Bristol-Myers Squibb
Marketing
Associate Product Manager, Strategic Planning Manager
Delivered marketing, consumer/trade promotion, and new product development on Bristol-Myers’ flagship analgesic Excedrin ($125+ million sales, $40 million advertising and promotion budget) and related brands including Comtrex and Pazo. Also developed strategic plans for BMS OTC Drug division; structured M&A deals; developed OTC Pharma strategic industry assessment with McKinsey & Co.
Procter & Gamble
Corporate Strategy & Development
Financial Analyst
Oversaw financial control for 7 brands worth $65+ million in sales, including Mastro Lindo (Mr. Clean), Ace Bleach, Lenor (Downy) fabric softener, Camay, Monsavon, Zest soaps at P&G Italy, P&G’s second most profitable subsidiary worldwide. Developed PC-based forecasting model with brand P&Ls by SKU. Served as European coordinator for Camay Bath & Shower Foam rollout.