Partner with internal and external teams to leverage and lead potential across all digital touch points for maximum brand awareness, engagement and sales via social
media, partnerships, events, video, Retailer.com exposures, email,
loyalty programs, sampling, digital campaigns, personalization and
mobile optimization.
• Collaborated with Sephora to secure animations and influencer
campaigns, contributing to securing the #1 selling product:
Translucent Loose Setting Powder

I deliver high-quality creative content to engage consumers in such a way
that compels average consumers to become brand advocates. My key
accomplishments include a proven track record of developing marketing
strategies that drive traffic, conversion, engagement and community growth
for premier clients in beauty, fashion, lifestyle, travel and entertainment.

Launched new website layouts and content series that resulted
in referral traffic, social community growth and credibility in the social
space.
• Increased total website referral traffic by 201% in Q1 and significantly grew McKinsey’s social communities in size, engagement and page views
• Established LinkedIn as the primary social referral to McKinsey’s site; grew the Global CMO’s influencer page views to 1MM+
• Created social media content, extracted actionable insights from analytics

Developed digital content, engagement and referral traffic strategies for SHAPE Magazine, OK! Magazine and Radar Online websites and social channels including: Facebook, Instagram, Twitter, Pinterest, Tumblr, YouTube, Vine and Google +.
- Led the OK Magazine site re-launch that resulted in an 842% increase
in traffic in 1 year
- Organically increased engagement 525% and reach 500% during the
first six months on Facebook, driving a 100% increase in site traffic to
Radar Online

Managed public relations strategy and content development of social media campaigns for Marc Jacobs Beauty, Diane von Furstenberg, David Yurman, HUDSON Jeans and
Rue La La.

Responsible for client brand development and messaging on consumer and pharmaceutical accounts.