New York and Shanghai based innovation consultancy with specialized insights into winning consumers across Asia and the Americas. Working with global corporate clients from L'Oreal to Glenfiddich to GSK to find new growth platform and create new brand value.

www.lucid360.com
www.linkedin.com/in/daramaccaba

?What If! Inventors help clients invent new products, brands, services or customer experiences and also work with clients to get more out of existing brands.

Inventors come up with new ideas, inject fresh thinking, see new solutions to old problems and create new business.

They work closely with clients in a wide range of businesses - from FMCG and retail sector, to telecoms, government, airlines and many others.

Delivered solutions across Europe, Middle East and Asia.

Responsible for TMRC Mind Research, developing brand growth opportunities and local consumer trends for global corporate clients seeking to win in China and across Asia.

Global and US insights and innovation projects for corporate clients.
Specialized in developing and applying non-conscious research methodologies (ex. ZMET, IAT, biometric etc) and trained insights teams in best practices at P&G.
Co-author with Prof. Gerald Zaltman of the Harvard Business School and member of the ARF (Advertising Research Foundation) committee on understanding how to best engage the consumer non-conscious motivations.