Actively managed global product positioning, price and volume for four cellulosic value centers totaling $540MM in net sales to achieve business profitability goal by optimizing product mix and asset strategy
Within the first 90 days in the business, created a new business process and KPIs for new product GMID/SKU requests that reduced average cycle time from 24.8 days to 10.6 days
Implemented internal impact notification process and template to ensure simple and effective communication of

1. Develop and lead execution of asset strategies
2. Assure business quality
3. Optimize product mix
4. Ensure product availability
5. Manage crises

Drove changes in the business strategy with external partners (channel partners, communication agencies etc)
Implemented and educated others on the 4 P's of marketing
Decided and tracked key metrics that identify business success
Created and applied tools and methodologies that defined critical customer requirements, as opposed to product or business-focused thinking, to increase the range of solutions generated.
Analyzed large data sets (marketing and financial) to facilitate decisions.

Helicopter Pilot, Maintenance Manager with significant operations budget, and skilled people leader