Software Skills

Microsoft Office

Sector Experience

Healthcare
Business Services
Technology
Life Sciences & Pharma
Real Estate
17
years

Years of Experience

10/20

Member Since


Fortune 500

Experience

 
CandoMarketing Solutions Marketing
Marketing Consultant / Owner
07/2014 - 12/2019
Planning and implementation of demand generation campaigns for Bay Area small businesses, designed to secure repeat and new business, including target market criteria, social marketing, collateral development, campaign metrics and timelines, with results tracking.
Hired by an aesthetic laser company to manage the product development and commercialization of a new laser treatment indication, working directly with physicians and engineering.



Zeiss Product Management / Strategy
Sr. Marketing Manager - Radiation Oncology
11/2008 - 11/2013
Responsible and accountable for all U.S. product management and marketing activities for the INTRABEAM Radiotherapy System with an emphasis on increasing market awareness, business development and expanding indications.
Directed company’s largest and most successful public relations campaign yielding over 150 independent print, web and television news segments, including the NY Times and ABC Nightly News (national broadcast)

Various companies Marketing
Marketing Consultant
09/2004 - 11/2008
Business Development - Determined positioning for new dental service/product. Created content for marketing collateral; coordinated website updates, developed sales scripts and tool
Product Management - Developed and implemented marketing plan, covering positioning, product launch activities, and co-branding strategy for Internet based diabetes management service

Boston Scientific Product Management / Strategy
Group Product Manager - Neuro
11/2002 - 09/2004
Responsible for global product marketing management of a new therapeutic indication. Achieved 40-50% annual growth through effective launch planning, creative sales tactics, and key opinion leader podium strategies
Collaborated with physicians on product performance improvements; worked closely with engineering on long-term product strategy, performing customer prototype testing and research for product roadmap