I developed and implemented a proprietary agile marketing process that leverages emotional, interest, contextual and 1st / 3rd party data for every moment, audience and digital platform. This iterative strategic and creative process is designed for a continuous flow of experimentation, discovery and improvement, while dramatically increasing a brands speed to market. It works to establish a brand position, leads product innovation and improves the quality and effectiveness of their message.

After the successful exit of Cider Jack, I turned the brand I built into my first client and founded the marketing agency Fort Franklin. For eleven years Fort Franklin achieved steady growth from their clients ESPN, Timberland, The NHL, Gadsby Hannah (Business Law) and Danvers Bank, generating over $47M in total revenue. In 2005 my contributions to the Boston business community were celebrated by being named one of Boston Business Journals 40 under 40 entrepreneurs.

In 2008 while running Fort Franklin, I raised money to start Tauntr.com, an online publishing media property that created daily content against sports and pop culture. I leveraged everything he learned in publishing from Tauntr.com to create a new agency model in Relevant24. I sold Fort Franklin to Connelly Partners in 2011 to focus on building Relevant24 to its full potential and ultimately its acquisition by the global holding company, Publicis Groupe in 2014.

I joined the start-up American Hard Cider company as CMO and equity partner and launched the brand Cider Jack Hard Cider. Creating everything from strategic positioning, package design and retail displays to live consumer brand experiences and traditional /digital media campaigns. Six years of highly effective work fueled the brands rapid sales growth and market expansion, putting the company in a position to be purchased by Bulmers for $30M.