Case Studies

Learn how Clients use Graphite to fill critical talent gaps

Clayton Gran

Founder at SellerCrowd


SellerCrowd, a SaaS startup in the advertising industry, was looking to engage a marketing consultant to help grow their paid member base in both their current vertical and newly launched vertical. They were looking for a marketer with experience growing paid online services businesses to provide recommendations on what to do within the product experience to increase conversion from test to paid, lower churn, and encourage members to share.

Graphite Solution

SellerCrowd was quickly introduced to Michael F., a data-driven lead gen and brand building expert. Michael brought prior CMO experience and a successful track record of generating high impact lead gen and sales growth strategies and tactics through to execution. Michael was able to develop a strategy and plan to generate business growth ideas spanning across multiple channels, in which he included specific action steps and recipes to follow to generate near-term impact for the company.


Michael’s excellent! He’s a data person – really likes to get in the weeds to find insights. That was a huge help for us as we tried to understand more about our subscribers (signup/churn) and how to prioritize our marketing efforts going forward.
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