Eric Malley
Situation
MG Capital Management, a premier real estate private equity investment manager, was looking for an experienced digital marketing consultant to help launch a variety of new campaigns for their 5 investment products and drive accredited investor traffic to their newly launched website. They were specifically looking for someone with public relations experience with strong copywriting and website design skills.
Graphite Solution
Within a few days of MG Capital posting their project on Graphite, they connected with and hired Caleb G., a former Big-3 digital strategist with over 10 years of experience in business transformation, online engagement, and communications. Caleb had a deep background in digital marketing, including website launches, copywriting, design, and public relations. Due to the expertise that Caleb brings to help build a marketing capability for long-term growth, MG Capital continues to work with Caleb on an ongoing basis.