Betsy Farner
COO at EMM Group
Situation
A boutique marketing consultancy that focuses on B2B and B2C go-to market strategies needed a senior consultant to work on strategic marketing projects for a Global IT Manufacturer. Having a local candidate in the Denver, CO area was key for specific client-facing responsibilities.
Graphite Solution
Within the first week of the project being posted, EMM Group connected with and hired Jennifer C. Jennifer was local to the greater Denver area and had the specific strategic marketing experience they were looking for. Her previous clients included Unilever, CenturyLink, and various manufacturing firms, which allowed her to understand the exact requirements from the Client.