Clean Juice, a fast-growing retail juice company with 51 locations, needed a fractional CFO local to Raleigh, NC to train and coach their Director of Finance into the role of CFO. In addition to providing training, they needed the CFO to oversee bookkeeping and chart of accounts, assist with the franchise accounting sales strategy, evaluate tax implications, and assist with financial planning and strategy. They did not have the expertise needed in house.
Clean Juice posted their role on Graphite and within 24 hours, they were quickly introduced to Liz R., a strategic finance executive and Fractional CFO with experience in operations, corporate development, and M&A with a strong interest in the nutrition space. Liz successfully trained the Director of Finance, introduced financial discipline and rigor to a marketing driven company, and created a framework for comprehensive 5-year financial forecast model.